Author Archives: richarddalgleish

Exercise 2

Produce a document of the promotional strategy you have undertaken and the results of it.

Promotion of my Exhibition

In my circumstance with my exhibition in the future, this request to list promotional strategies I have already undertaken and the results feels too early in my process. As my exhibition gets closer, my thoughts around promotion continue to crystallise for me. Many things occurred to me late in the process.  In my planning, I have allowed contingency for last-minute challenges whether these involve having to change or abandon some approaches.

When writing this document, it immediately became clear that the design of my exhibition and the promotion are linked and are not easy to divide. There are some items which I list both in this document and in my project looking at finalising my major project.

Shirley Read tells us that some promotional tools, “have application beyond the gallery system and are useful ways for photographers both to keep a record of their ongoing work and to reach a wider audience”. Read suggests different tools which can be used and describes a range of benefits as well as downsides to some of these (Read, 2014, pp. 19–32) Based on what Read says, I  have decided to divide my promotional strategy into things directly linked to my exhibition and the space in which it sits, which I will term internal considerations. I show these in my document at exercise 1- Finalise the Major Project for Public Output.The items which relate to my promotion with a wider reach in mind, I list below and will term external considerations.

Internal Considerations

While considerations around the internal space do not always link to the choices I make for my promotional strategies, they do impact and direct that strategy. I have gathered some thoughts about the exhibition space.

External Considerations

I see this as the public-facing side of my exhibition.

  • I have produced an exhibition poster which doubles as the front page of my newspaper/zine. This allows me to play around with fonts and layout and see how different titles change the feeling I have for this major project. I show this below:
© Richard Dalgleish, 2024, Exhibition Poster and Front Page of Newssheet / zine

From Read’s book, there is a list of promotional tools. Some of these I think are good ideas, some I feel aren’t suitable for me and some are of interest but I have not found the time to pursue these. This last group include things I will carry forward in my journey beyond the OCA.

  • As I worked on my project, I looked at what other artists had done to promote their work, sales, books and if they held an exhibition, what did it look and feel like? Artists such as fellow student Mirjam Lorek as well as students who finished their degrees before me and whose work I found from the Degree Showcase such as Judith Bach, Nuala Mahon and Anna Sellen.
  • My exhibition isn’t huge, it will not be in a gallery of national or international standing. I won’t attract a huge number of visitors. My promotional efforts are scaled to reflect this.
  • The gallery in which I place my exhibition serves as a vehicle for publicity. The gallery will publicise my work on their website and on social media. Their social media posts provide a sense of a countdown to what is coming in their gallery and continue while the exhibition is in progress.
  • I will replicate the gallery’s social media posts using my social media accounts and my personal website. Starting long before my exhibition, I have been posting regularly to Instagram to build a sense of my work, to grow an audience and build my network.
  • I have designed a small logo which I will use on all my promotional material. This provides a simple visual identifier which links me with my work. I show this on business card at bottom of post.
  • I have spent time updating my personal website, incorporating my logo and getting my email contact form working to allow potential customers and interested parties to contact. I signed up with an email marketing firm, MailJet, to help with the automation element to filter out spam and bots.
  • MailJet also allows me to build and manage a contact list for promotional emails and newsletters. Such a list would currently include students, educational staff, staff who work at the hospice where I attended a symposium on loss, staff at the hospice, staff at Pfizer and CRUK I worked with on cancer projects, family, friends, old work colleagues etc. I am not 100% convinced that I need this tool right now as I can inform my small group of contacts without such a tool and am reluctant to send out emails which might be considered spam. This tool might be something to consider in the future should another exhibition have a different (bigger) scale.
  • Business cards. Read says these are a good way of introducing myself and my work to new contacts. I have designed a card which uses my logo.This is shown at bottom of post.
  • I have produced a newspaper/zine I will have printed to accompany the exhibition. It provides my audience with something tangible to take away from the exhibition. I plan that this publication will be free.to visitors. This is tabloid size, 289 x 380mm and contains 4 pages; front cover, two internal pages facing one another and the back page. I have decided to have these printed on 80gsm white paper. The front page of this is shown in the section above under the exhibition poster.
  • Thinking of those who don’t live nearby, I will post them a copy of my zine.
  • Again thinking of those who don’t live locally, I will make a video walkthrough of my exhibition and will post a link to this video for those unable to attend in person.  This video will not capture the atmosphere of the space and my works will be seen second hand which will lessen the impact but I feel there will be interest in such a video.
  • Postcards. Read says that these are useful “as a record of the work, they can be a reminder for potential clients and curators” (Read, 2014, pp. 20–21). I have not planned on producing postcards as the newspaper/zine I have designed serves the purpose of a reminder of my work. Maybe the postcard is simpler and smaller. I will consider the benefits against the cost of making postcards and will discuss with the gallery curator.
  • CDs. Read says that CDs should contain a sequenced set of images. I do not feel there is any need to produce CDs. This is not something I plan for my exhibition.
  • Portfolio Reviews. This is an area I wish I had more time to explore as I worked through this unit. In truth, the artist’s residency swallowed a lot of time and while the feedback I got on my work at the residency was invaluable, I would have liked to have taken a step further and presented my work to a wider body for critique. Read suggests that portfolios are helpful to consider the order of a project and to see how works look at size and with different papers and print quality. I will print my work for the exhibition and show the curator at the gallery in advance of my exhibition. This will perhaps be a small-scale portfolio review relevant to the specifics of my project.
  • On the printer’s site where I ordered the business cards, I looked at what other promotional materials I could order. There is everything from mugs to pens to postcards to gift vouchers. I do not see these as adding value to my exhibition. One thing which did catch my eye were small stickers with my logo which I could have printed and these could be used to seal any small works with tissue paper. This idea depends on whether I want any smaller versions of my work for sale. On one hand, this perhaps makes my work more accessible for ownership but on the other hand, might it dilute the impact of my major project? Are these stickers more bother than they are worth?
  • I will contact OCA and Visual Arts Scotland as each publicises degree shows.
  • My printing and mounting are expensive so I wonder whether the print shop I use would like some publicity shots of my work, this would help publicise my work and at the same time, they would receive publicity. There might be a financial benefit to this.

It seems easy to imagine that the first time of putting together an exhibition has an element of trial and error. I have tried to think of different ways to promote my work but recognise that the next time I was to build an exhibition this would be an easier experience as I would be able to rely on my experiences good and bad.

© Richard Dalgleish, 2024, Image of Buriness Card with Logo

References

Read, S. (2014) Exhibiting Photography A Practical Guide to Displaying Your Work. 2nd edn. Abingdon: Focal Press, Taylor & Francis Group.

Exercise 1

Finalise the Major Project for public output.

Exhibition Design

Part 1 – Words

If I consider that the art gallery space has an inward gaze. Many have no windows, with plain walls and ceilings and the hushed voices of visitors who shuffle from one artwork to the next. It seems that art galleries are like libraries where the artworks and books are the windows. These virtual windows don’t let us see the outside in a direct way but they permit the mind to leave the shell of the room and to roam free. Brian O’Doherty writes about how we see the building or room which houses the gallery space before we see the art. Ideally, “The ideal gallery subtracts from the artwork all cues that interfere with the fact that it is ‘art.’ The work is isolated from everything that would detract from its own evaluation of itself.” (O’Doherty, 1986, p. 14) I think it is impossible to completely divorce an artwork from the space where it is placed. O’Doherty goes on to speak of the gallery space and how it interacts with the artworks placed there, is the empty gallery filled with “elastic space” by which I take the meaning of potential? “[The gallery’s] content leads in two directions. It comments on the ‘art’ within, to which it is contextual. And It comments on the wider context- street, city, money, business – that contains it.” (O’Doherty, 1996, p. 322). These thoughts around art and space are not necessarily things which I can change but it adds importance to the comment made to me by my tutor that I should not allow the practicalities of space to dictate my narrative. Bruce Barnbaum tells us that photographs deserve “appropriate presentation” He expands on what appropriate might mean, saying, “The presentation should enhance the photograph without overwhelming or detracting from it.  The best presentation is understated, simple and conservative.” (Barnbaum, 2013, pp. 241–242) Barnbaum writes about the choice of mount rather than the exhibition space, but his comments apply to both points.

Another thing which at first sight might seem of little importance concerns the text which is attached to the image and which introduces the project. John Berger writes of the inability of words to adequately capture the essence of photographs by André Kertész. “…each image is indescribable in words. Appearances have their own language.” The photograph Berger tells us is “weak in intentionality. (Berger, 2013, pp. 65, 137).  Terry Barrett agrees, writing about the “cultural myth” that photographs can be seen as a “Universal language”. Instead, he says that “photographs, despite their usually great specificity of information, are relatively indeterminate in meaning.” (Barrett, 1997, p. 114) This point is crucial to designing my exhibition, how I position my work and form a sequence, how I introduce my project and how I title each work. The words have a special place, as the wrong choice can change the context of my art. Berger tells us of images of book burning and says that the captions are needed to understand the photograph’s significance. (Berger, 2013, p. 65) This idea of fixing the significance or context is of vital importance, as I saw when I experimented with the medical scan, transferring it to the art gallery wall. The words, or indeed the lack of words, which can help guide the audience to a certain place or the lack of words providing no guidance, clearly have a pivotal role. This reminds me of work I researched earlier in my degree about Alfred Stieglitz and his photographs of clouds. These works were seen as being less representational than pictures of landscapes and of static things and were much more anchored in the emotional state of the photographer and the audience. The images of clouds “could express pure emotion, paralleling the artist’s own inner state”. There is an element to my work which exists in this emotional state. How the images aided by my words combine to make one is part of my project, but it is interesting to consider Stieglitz’s Equivalents and to see how my work measures up in terms of visual art assuming nonrepresentational, emotionally evocative qualities. (The Alfred Stieglitz Collection, 2016) I am stuck by how Stieglitz chose to title these works. The first series of photographs was titled “Music: A Sequence of Ten Cloud Photographs”. Getty Museum tells us that “brooding black skies evokes the personal, familial tumult then occurring in Stieglitz’s life.” (Getty Museum Collection, 2024), and yet there is nothing in the title of these works to hint at this turmoil. Instead, the audience must decipher this from the shade of the clouds, the land and the mood of the photographs. There is a mismatch I see between the titles and the artist’s emotional state. There is a lesson for me when I attach words to my own artworks. Berger writes of the choice of the photographer in whether to explain the message behind their work through the photograph itself to explain the meaning of its recording. “Photography is the process of rendering observation self-conscious.” (Berger, 2013, p. 19) An extension of the explanation of the artist’s meaning is to add words. The choice then of which words, how many words, the order of words and even the font used and the size of the words requires much thought.

References

Barnbaum, B. (2013) The Art of Photography: An Approach to Personal Expression. 1st edition. Santa Barbara, CA: Rocky Nook Inc.

edition. Santa Barbara, CA: Rocky Nook Inc.

Barrett, T. (1997) ‘Photographs and Contexts’, in Goldblatt, D. and Brown, L. (eds) Aesthetics: A Reader in Philosophy of the Arts. Prentice-Hall, pp. 110–116.

Berger, J. (2013) Understanding a Photograph. Edited by G. Dyer. London: Penguin Classics.

O’Doherty, B. (1986) Inside the White Cube: The Ideology of the Gallery Space. Lapis Press.

O’Doherty, B. (1996) ‘The Gallery as a Gesture’, in Greenberg, R., Ferguson, B. W., and Nairne, S. (eds) Thinking About Exhibitions. London: Routledge, pp. 321–340.

Getty Museum Collection, (2024) Stieglitz, A. (1922) Music: A Sequence of Ten Cloud Photographs, Getty Museum Collection, Available at: https://www.getty.edu/art/collection/object/104JCV (Accessed: 27 December 2024).

The Alfred Stieglitz Collection (2016) The Alfred Stieglitz Collection: Equivalents, Art Institute of Chicago. Available at: https://archive.artic.edu/stieglitz/equivalents/ (Accessed: 23 December 2024).

Part 2 – Layout

As part of my planning, I visited the gallery a few times, I have spoken to artists holding exhibitions and to the curator. I have a plan of the gallery space and have taken photographs showing the space.

Plan of Leith Makers Gallery Space
© Richard Dalgleish, 2024, Two Views of Leith Markers Gallery Space

Internal Considerations

I have gathered some thoughts about the exhibition space.

  • My planning and execution of the exhibition will have a huge impact on how successful it is and how my audience views my works in the gallery space. With that in mind, I have contacted the gallery to provisionally book two weeks from the 9th April 2025 and ask about their specific rules and guides for setting up the exhibition.
    • A CSV inventory is required for all the works in my exhibition including any smaller prints should I decide to produce these. Each item needs to be individually coded and priced and these details added to the CSV inventory.
    • A Word document listing all of my items. The document is to be used to colour dot all sold items for collection at the end of the exhibition.
    • Thinking of the opening night, the gallery needs to know if I require contacts for local wine/beer merchants and catering.
    • Opening hours and days. The gallery opens from Wednesday to Sunday, 11.00 am to 5.30 pm.
    • A deposit of 50% of cost is required in advance of the booking. The gallery charges £200 per week plus a 15% commission on sales.
    • Setup of exhibition. Gallery staff would meet me the day before the start of the exhibition to help set it up. This is normally done between 9.00 am and 5.00 pm.
    • Exhibition description for use on their website and social media posts.
    • Pre-exhibition requirements are that an A1 poster, project description and deposit are required 3 weeks before the start date. The CSV file and list of stock is required before the exhibition setup and before the delivery of my exhibits. While the exhibition description sits within the gallery space, it, like the exhibition poster, also has an external outward-looking element and is used to speak to the wider audience to try and draw them to the gallery. 

Layout, Order and Word Placement

Along with my choice of the order of my work, the titles I will assign to each image and how the introductory text sits within my exhibition are things I have spent time on over the past few months.

  • Labels – My artworks will use labels which I will print at home and mount on foam core. To attach on to the gallery wall I will use double-sided foam tape.
  • Project Introduction – The introduction will match the font used on my labels and will be printed at home and mounted onto foam core board. I will attach to the gallery walls either by using double-sided foam tape or Velcro fastening.
  • The introduction will be the first element the audience encounters as they come up the stairs into the exhibition space.

“Scatter by Richard Dalgleish is a deeply personal and emotional exploration of the spaces between life and death. Inspired by my daughter’s eighteen-month journey through cancer to her death and by my parallel journey as I watched her die and was compelled to embark on a period of learning and self-reflection in an attempt to comprehend loss.  The richness of my memory of my daughter, my engagement with her death and my gradual acceptance and understanding of grief means that my work is emotionally charged but with a palette which has relevance for the wider society. My daughter Rebecca does not feature directly in this exhibition but her being runs like a thread through this project.”

Plan for artwork layout.

The main wall space in the gallery is to the right and left of the fireplace. There is room for one artwork to the left of the fireplace and up to six artworks to the right of the fireplace, depending on size and space I give around each work. I have shown a photograph of another exhibition on page 4 of this document where the artist has placed six images to right of the fireplace.

I attach a list of my artworks showing order and title.

Feedback Point 9

  1. Submit the final draft version of your Major Project via the assignment activity to your tutor. 
  2. Submit extensive material that showcases your work within its context and audience.
  3. Produce a short reflective commentary of your final steps of your promotional strategy that you will undertake for Project 10.

Use the ‘online text’ box to add a note with any feedback preferences and availability for short tutorial feedback with your tutor.

The feedback received from my tutor on my project 9 submission was positive. We began by discussing the see-saw which has taken up a lot of time and effort. It is important to recognise the time spent on this one aspect of my project but my tutor suggested I should always seek to prioritise and balance my time.

My choice of flush surface mounts and my description of the materials I plan to use was well received. The feedback was that my choice looked modern and professional and fitted well with the aesthetic of my project.

Our next discussion was on placement of each work within the sequence and narrative and my choice of titles.

1. My introductory work of the hospital corridor with the title “Hospital Time Passes Slowly” was well received and works well as first work. The title too seems to work and I have no particular desire to change this.

2&3 My next two works are of view from Rebecca’s hospital room and view from Rebecca’s perspective of her bedside table. These images work in my sequence but there was question over the titles, “My View From Daughter’s Hospital Room” and “My Daughter’s View”. I should pay heed to how I call my daughter, whether by name or as my daughter. A consistent approach is needed. Could I shorten titles for these works to “My View” and “Rebecca’s View”? I will have to think on this as I wonder whether these titles convey the sense of Rebecca’s limited view lying in hospital bed, in pain, her world shrinking and summarised by the few objects on that table next to her bed and my own view looking out the window with my back to Rebecca. Do simpler titles allow my audience to build their own sense of what these works mean?

4 My next work in the sequence shows Rebecca’s memory box with title, ““I have Never Taken the Lid Off Rebecca’s Memory Box” This seems to work in sequence along with the title.

5. My next work is titled “Precipice” and shows a cliff face in Ireland. This is a royalty free image I used so, to simplify permissions for my exhibition I plan to reshoot the photograph of the cliff face. I need high cliffs of a certain profile and I have researched potential sites in the far north of Scotland which I will try and visit. My tutor suggested that I don’t necessarily need the child on top of the cliff but this is up to my personal taste. I think the child gives this image a sense of pathos and a shock for the viewer, what Barthes describes as punctum so am tempted to keep this element. I will think more on this. Is the sheer cliff itself dangerous and daunting and the child is not necessary? The title is well considered.

6 & 7. At point 6 my tutor questioned what should come after “Precipice” My choice here was “Styx”, my image imagining the view looking beyond the coast of life. Firstly, we discussed whether this image is needed as does the photograph carry the same message as my see-saw installation? Secondly, my tutor questioned whether my video work of falling ash, “Scatter” might be a better and more natural fit at position number 6 between my conceptual works and works based on reality. I will think on my choice between the photograph or the video work here and whether one or the other or both are required.  As regards my video work, the contrast and hue need thought. A previous attempt at this idea was more clearly ash yet this new work has a very different feel and is less obvious and literal. The more abstract approach works well. However, at the same time, the ash is too pale and the colour changed so that ash is no longer grey but is white. My tutor suggested this looked like icing sugar to her. I will look at this and at the speed at which the video plays. As regards the display of this work in exhibition space, I had thought of a memory card and flat screen television. My tutor suggested that I also consider a projector. There is a practical element to the placement of this work in the exhibition space in that I need a power point for TV or projector. This might define where I must place this work. At the same time, I should be aware that the practicalities of the space should not dictate my narrative. Again, much to consider about “Styx” and about the video work “Scatter

8. My image shows an old album image, edited in Photoshop and with bold red section added as a glitch during my editing process. I have titled this work “The Abruptness of Death” This work and its title work well.

9. My next image is of small child looking back at the viewer from the liminal space. My title for this work is “Are You Coming?” Maybe a shorter title would allow more space for my audience to form their own opinion and less space for me directing them. A title of “Soon” or “Go Before, “Follow” or maybe “Cortege” which implies a funeral procession or maybe “Death March”.

10. “The Significance of Death” is an image of a crowd all facing the same direction towards a common point. My tutor had doubts over the title for this work.  Maybe it needs simplified. So, if I think of my title I discussed for previous image then perhaps “Caravan” or “We Will Follow” although that would mean last work could not be titled as “Follow” I should think on this work as the final piece of my exhibition. Just as my first work introduced my project so this piece should close my exhibition. A better and more meaningful title is needed. I will think about this.

My introduction to my project was well received. I ended this with sentence, “My daughter Rebecca does not feature directly in this exhibition but her being runs like a thread through this project. This brings me neatly to the choice of title for my Major Project. “Art at the Edge of Death” was thought too literal. Maybe a title derived from the titles of my individual works would work well? I should think of a tight narrative related to my personal experiences. So “Like a Thread” or “Scatter”. “Dust” or “Disperse” or “Settle” or maybe “Fade” might work too.

The final part of project which I am working on is a zine newssheet which will be a physical artefact for visitors to take away from the exhibition. We didn’t discuss this on feedback call as I haven’t reached point where zine is ready enough to send to tutor. This newssheet gives me scope to reproduce works from exhibition and to add in additional words or thoughts. I even wondered about including images which didn’t make final exit for my major project but on reflection that feels wrong. I will send on a copy of this next month at project 10.

After discussing the content of my major project, we talked about what comes next. I mentioned the sense of let down at the end of each unit when am pulling together evidential work for learning outcomes. I have always found this dull after the interest and involvement of the meat of the course. My tutor agreed and suggested that the sense of let-down is perhaps because the course is already done and this last part is about crossing t’s and dotting I’s. An administrative task which must be completed.

What next after OCA study is complete? We discussed potential for further courses and perhaps Masters speaking of Fine Arts, Photography and the potential for Art Therapy. My tutor thought this last suggestion might be a very interesting fit and will draft an introduction should this be needed. Other things I am looking at are continues work on collaborative projects particularly following my residency. Further residencies and open calls. All are opportunities to continue my creative work and my research.

Exercise 3: Documenting Your Work

Document and reflect on this final stage of your ambitious project presentation.

My journey to create a body of work which I judged as being good enough has been more difficult than I imagined when I started this process back at the beginning of level 3. By good enough I don’t just mean as a body of work up to the standards of my degree and of getting a good mark. No, I mean in terms of a suitable memorial for my daughter. I have experienced the creative process as a struggle which might be likened as a tug-of-war between the logic of my expanding knowledge of my chosen subject area, the creative impulse to build something which speaks to my inner voice and yet at the same time which fits with my sense of the audience and which does not compromise my own understanding of loss as I struggled to make sense of the death of my daughter.

As part of my process, I wondered how many artists set upon a similar precipice trying to create a sense of balance. Using the experiences of other artists and even of peers involved in their own struggles has helped me. It doesn’t always make things easier but I have awareness that I am not alone and when I lie awake at night thinking. I have a realisation that others struggle with very similar questions as I do in my work. My creative work in level 3 involved a series of test pieces, an exploration of techniques, presentation and extensive use of feedback. In the comfortable environment of university life, I can make such explorations without fear of rejection and in the knowledge that I will be supported. As I move towards the end of my studies a harsher reality awaits me where feedback might not be as cosy. I experienced a taste of this during my residency in July. Interestingly, I have experienced some health scares since then, being tested for cancer and for breathing issues and with a flare-up of my diabetes which has impacted my eyesight.  I experienced a flash of fear with a visit to my doctor and wondered about my major project and how my daughter experienced her illness. Were there things which I hadn’t thought of and which I might have missed as I was too self-absorbed in my project? Such thoughts of a harsher reality in the real world after OCA are things many of us will have to find coping mechanisms and our own ways to deal with. There are thoughts of new threads and opportunities for new works, research and exploration. I also wonder what to do with the skills I have learned. Do I continue my studies perhaps investigating using my skills in different fields? I have wondered, for example, of learning about Art Therapy as a way to put my experiences to practical use. Do I continue my journey in art, creating new works and looking for opportunities for new residencies, competitions, sales and more?

My working title for my exhibition for some time has been “Epitaph” although as I write this I am leaning towards a different choice, “Art at the Edge of Death”.  Does one say any more than the next? Part of me would like to make no choice but it is an expectation that my exhibition will have a name.

My creative tests have slowly started to refine my choices and narrow my narrative and flow. Aside from the choice of artwork, of titles for my work and an introduction for the project, my recent choices have been over the size of my printed work, how this fits with gallery space and the mounting of my work. I have been working on a newspaper zine to accompany my exhibition. This gives me more space to place a selection of my work and some additional text.

I mentioned my journey above and can also reflect here on my experience of learning. The level 3 units allow lots of scope for the student to set their own direction without worrying too much about the structure of specific projects demanded by the course notes. The pinacle of this loose approach is in the 3.3 unit. However, having initially seen this as loose in terms of the bourdaries demanded by the course, I now realise that 3.3 was every bit as managed as earlier units but the difference was that in 3.3, the student sets the boundaries and direction for ourselves. In what might be thought as unstructured way of working in producing lots of test pieces for creative works and researching areas which did not always turn out to be useful for my major project, were in reality, part of the process intrying to find an end result ands a path to attain that end result. The help from my tutor in this has been invaluable.

I will end with two things which I won’t answer but will deliberately leave as questions.Firstly, am I the same person now than when I started my studies and when Rebecca was alive? And secondly, I wonder what Rebecca’s reaction might have been to all of this effort and struggle and doubt?

Exercise 2: Promotion

Develop your plans for the final steps in your promotional strategy for your final major project. Include written material such as an artist statement / project statement.

My promotion for my major project feels fairly straightforward and is based on what I have observed of other exhibitions and on what feels, to me, to be logical.  I will make use of the gallery in Leith who will publicise my exhibition through their website and on social media. Their posts provide a sense of a countdown to what is coming next in their gallery and continues as the exhibition is in progress. My own promotion starts with consideration of the context of my work and I have asked myself who might have a specific interest in a project which focuses on loss. With that in mind, I have sent a description of my work to staff I know at the hospice where Rebecca died and at the hospice which she raised funds for. I have decided that a promotional zine will include the charity logo and description. I have also sent details on my exhibition to my contacts at Pfizer who I worked with as part of a cancer Insights Panel, I will post updates on my personal website, via social media posts with images to highlight the gallery and my own work. To these basic steps, I will invite family, friends and fellow students to visit my exhibition. Thinking of those who don’t live nearby, I will make a video of my exhibition and will post a link to this video for those unable to attend in person.  I have also designed a poster to display in the gallery window. This forms the back page of the zine which I have designed to accompany my exhibited work.

I show images of a template of the zine. Am at an early stage of draft in using this medium.

Lastly, I want to make the wider OCA community aware of my work so will put up a forum post.  I have also joined Visual Arts Scotland group and will publicise my exhibition to that community. That group also acts as a showcase for Scottish graduates so will be a nice platform to celebrate my work with other Scottish graduates in the visual arts. A similar forum exists within the OCA and while these are not directly part of my promotion for my major project they show my next steps after my degree closes.

My Artist Statement

My inspiration stems from my struggle to understand and cope with loss following the death of my daughter. I use art to try and understand grief, how the photograph fits with the spaces close to death, to convey a sense of loss and to unravel memory close to the universal constant at the end of life.  I consider the photograph as a contrary and liminal object which is often used as a tool to try and freeze memory and fix our sense of loss but which, ultimately will fail in this purpose. I use my research and the creation of my art to surf the wave of our fear of death, to try and capture the sense between stillness and movement, truth and omission, rage and acceptance. In this, I am not always successful.  My work uses photography, video, found album images from the past and objects and installations I associate with loss.

My Project Statement

Art at the Edge of Death by Richard Dalgleish is a deeply personal and emotional exploration of the spaces between life and death. Inspired by my daughter’s eighteen-month journey through cancer to her death and by my own parallel journey as I watched her die and was compelled to embark on a period of learning and self-reflection in an attempt to comprehend loss.  The richness of my memory of my daughter, my engagement with her death and my gradual acceptance and understanding of grief means that my work is emotionally charged but with a palette which has relevance for the wider society. My daughter Rebecca does not feature directly in this exhibition but her being runs like a thread through this project.

Exercise 1: Presentation

Develop your final major project presentation with the context and audience for which it is intended.

Considering the context and audience for my work is a very interesting exercise. It forces me to ask who might be interested in my work and why. At the same time, I need to have a strong belief in my ideas and project delivery so that I am not swayed and my message isn’t corrupted by too much concern over who might be offended or upset with my work. While this submission at Project 9 is a final draft there are things I am still working on. The last few minor tweaks will not delay my exhibition. I suspect most projects which go to exhibition feature last-minute changes and fluctuations necessary to fit in with the practicalities of showing work. The particular items which I have been working on include reshooting a video of falling ash. My original piece used an old dust sheet as a backdrop. After feedback, I looked at using a black cloth but trying to isolate the ash. Often the backdrop seems to intrude and come to the fore so producing this work in a way which satisfies me has not been easy. Ultimately it is a choice between how aesthetically pleasing I want this idea to be and whether flaws in the delivery of this particular piece are acceptable to me. One question which still bothers to me is whether or not to include a photograph of Rebecca in my exhibition. I think at this stage of the final draft I can say that I have decided against this. The project IS about Rebecca but not obviously so. It doesn’t specifically need her image. In addition I would worry that project might lose the aspect of asking my audience to consider their own mortality and it would shift balance to being a retrospective of Rebecca’s life and death.

My current and new video selection can be seen at the following links:

Initial video of falling ash – https://youtu.be/SW8WO7f0Jzk

Latest version – https://youtu.be/qoIV9Q1k8qk

One piece of work which has taken up a huge amount of time has been the see-saw which I want to form a centre piece in my exhibition. This child’s plaything represents the balance between life and death. After many months of negotiation and prompting, I have received the pivot for my see-saw. This is a huge lump of over-engineered steel which weighs 37kg. I know this as I paid for postage although the pivot was gifted for free. The wooden scaffold board which will act as the top of the see-saw bolts to the pivot. The pivot needs some work before it is ready to exhibit. The base is not square so the pivot does not balance easily. I have drawn up a design for a socket and steel plate with the pivot will fit into. This means that the see-saw will be in 3 parts; the pivot, the socket and base and the wooden top. Splitting this into three parts which I assemble on site will make transporting it to the exhibition and carrying it up the stairs easier. I need to pass my design to a metal fabricator to complete this work. When the see-saw is ready I want to photograph it as this will feature in zine I am having printed for the exhibition.

I have been working on what size my prints should be and also how these should be mounted. Some images need to be larger to pick out fine detail such as the baby on top of the cliff while some can be smaller. As regards mounting, I will surface mount my images so no frame or border is required. This minimalist approach will permit my audience to focus on my work without distraction.  When I first thought about the material on which the photographs sit. I looked at aluminium, wood, MDF, Perspex, acrylic, foamboard, card, composite and clay. My experimentation has led me to the conclusion that I was adding needless choice and complexity which does not add to my project. My images will all use the same type of mount so as to build a sense that the works in my exhibition are part of a whole. I have taken some photographs of the gallery and digitally placed some of my work on the wall which starts to offer me a sense of how my work will look and feel at certain sizes. Along with my choice of the order of my creative work, the titles I will assign to each image and how the introductory text sits within my exhibition are things I have spent a lot of time on over the past few months.  I will forward a document with this detail to my tutor rather than post this in my blog.

A blog post detailing my exploration of materials and sizes of my work can be seen at the following link:

https://richarddalgleish.net/late-work-and-choices-for-exhibition/

One important aspect which I need to resolve is my image of a child on the cliff top. I used a found photograph of this which shows the Cliffs of Mohr in County Clare in Ireland. This was a royalty-free image that I edited to suit my needs. I might shoot my own photograph of a cliff instead of using a stock photo.

I have produced a short zine in the form of a tabloid news sheet as a record of the exhibition and as a concrete artefact which will exist long after the exhibition been taken down. This is shown below:

Feedback Point 8

  1. Submit your mock-up and introductory text on the Major Project forum for peer feedback.
  2. Write a reflective commentary that summarises the cohort’s response and your implementation of the feedback. Also include a self-reflection of how you will undertake your final adjustments.

Once complete, share a link to your learning log via the Photography 3.3: Major Project Forum and the Feedback Point 8 thread, available via the Photography Department. Whilst there, feel free to access and provide feedback on fellow students’ posts.

Upon completion of this activity, you may continue onto the next project and this assignment will be retrospectively marked as complete shortly afterwards.

I note that I didn’t have access to all of the units forums and had to ash the Tech Team to make some changes to my permissions. My post showing a PDF document of my Iamge Sequence along with peer feedback appears on the PH6MPT Unit Forum . For completeness, I also posted the PDF document onto the Feedback Point 8 although this post has no feedback because I suspect that like me, nobody on the unit has access to this forum.

My mock-up of my major project works in parallel with the continuation of my creation and editing process alongside thinking hard about the titles of my works and how the titles sit within my project as a tool to direct the flow of my work and to explain things which aren’t immediately obvious in my visual work.

Write a reflective commentary that summarises the cohort’s response and your implementation of the feedback. Also include a self-reflection of how you will undertake your final adjustments.

I presented a mockup with my images to date in order an introduction, with titles for my work and text explaining the work. I ended with a section I called what else. I show the text elements of this document below:

Mock up

My post to the 3.3 forum is at the following link:

https://learn.oca.ac.uk/mod/hsuforum/discuss.php?d=6875

For completeness I also show the PDF document that I shared with my peer group for this month’s project.

I show below the text which accompanies my images bot the image titles and additional text

  • Initial work to introduce my project, “Hospital time runs very slowly”

This image is obviously of a hospital corridor. I took this photograph in the long evenings when I walked these corridors when my children being treated.

  • “My view from my daughter’s hospital room

It is interesting how perspective changes if I provide this information.

  • “My daughter’s view”

The previous image showed the view from the hospital window. It was my view. Rebecca was often bed-bound because of the pain so her perspective of her hospital room was a very different sense from mine. It is interesting how perspective changes.

  • “I have Never Taken the Lid Off Rebecca’s Memory Box

A shot of the memory box Rebecca filled with objects precious to her when she knew she was dying.

  • “The Precipice”

This work shows the mixture of discomfort expressed through fear of heights yet at the same time shows a happy child with arms spread unafraid of the drop.

  • “The Precipice”

This work shows the mixture of discomfort expressed through fear of heights yet at the same time shows a happy child with arms spread unafraid of the drop.

  • “Scatter”

My video shows ash falling. This work re-creates the spreading of Rebecca’s ashes. The stones are river pebbles collected from the same location. I continue to refine and test variations of this work. As I want to shoot it outdoors, my work is subject to things outwith my control such as rain and especially the wind. I like this element that is outside my control but it makes the work difficult to make.  I have been looking to change the backdrop and remove the pebbles so that we just see the ash falling. I have also experimented with different materials other than ash to change how the ‘ash’ appears to fall. I have to be careful as I make these changes. I question whether my aim is something more aesthetically ‘pleasing’ or whether my work should retain a sense of ‘strangeness’?

  • “The abruptness of death”

The photograph has been corrupted to simulate the passage of time both deliberately and accidentally.  contrast and accidentally. The red section was a glitch and expresses the idea that death for many of us is sudden and out of our control.

  • “Looking Back at Life”
  1. The Significance of Death”

We might imagine ourselves to be individuals but death is a universal constant. Each person looks towards the liminal threshold as if they have a single mind.

  1. “Letting Go”

My see-saw is a simple installation but is one which has been a total pain in the neck trying to get this over the line. I have a metal balance on hold from East Lothian Council but it looks nothing like a traditional see-saw. I have approached another supplier who is going to post me a hinge although our conversation is taking forever. My current plan is to build my own see-saw. I have the wood to do this and just need to construct some kind of balance. I have experimented with decoration, looking at cyanotypes on wood and at laminated of some slab gravestones to place on the wood. These tests for me seemed to muddle the concept of the see-saw representing children and balance so I plan to leave this as bare wood with the metal bracing which was part of plank when used as scaffold board. Am interested in how this object will look in a gallery setting. I thought of Tracy Emin’s bed when shifted from the bedroom to a sterile white gallery space. Similarly, Marcel Duchamp’s famous Fountain, moved from realm of

Introduction

“My art has grown from a place of sorrow and the trauma of grief following the death of my daughter. I struggle with this theme of loss, creating visual works based around the media of photography which allow me to externalise my feelings and to speak not just of my own personal experiences but also look to the wider universal constant. The richness of my memory of my daughter, my engagement with her death and my gradual acceptance and understanding of grief means that my work is emotionally charged but with a palette which has relevance for the wider society. I begin with the straightforward depiction of place and time before shifting to more conceptual works which attempt to describe loss and ask questions about mortality. “

functional porcelain into the art gallery with the simplest date and signature on the side.

What else?

I am at the stage now where if I were a painter, I might wonder if I go any further, might I overwork my idea? Is less more? I have other ideas, but I wonder whether my project needs anything else to tell its story.  My tutor suggested the possibility of a companion project separate from this main one. I have been thinking about this and whether this might complement my main project and whether this could act as a counterbalance to tell a slightly different story. I have contacted my chosen gallery to find a suitable date and will be interested if there is any space for me to bring some of my works to the space to test them in situ and for me to get a sense of scale. This exercise might determine what I do with this second project. I would also like to try a selection of different ways to show my work, whether using some form of basic frame and mount or a basic surface mount, whether just taping my work to the wall or using a hidden method of attaching the works to the wall. I am drawn to artwork mounted on wood which is trimmed to the same size as the print. I have wondered about using wood or different colours of Perspex or other materials.

I have also investigated samples from The Newspaper Club in Glasgow and think that a simple 55gsm broadsheet or tabloid publication to accompany my exhibition would sit well. I saw another artist who had printed up business cards and had a selection of prints for sale in a rack as well as a price list for the works on the wall. I would have to think about each of these elements to see if I wanted to go down this route.

Peer Feedback

The first comment was from Caroline Black. She though that my initial 4 pictures of the corridor, view from the hospital window, Rebecca’s bedside and the memory box sent the viewer on a journey without knowing what the specific outcome might be. Some of the story could be inferred by hospital location. Some seemed to tell a story visually and some needed the prick of the title. Image 4 of the memory box was thought to be especially poignant with comment about the heartache, “the inclusion of the titles gives a very clear understanding to the viewer. It places this work as a heartbreaking personal experience.” (Black, 2024). There was a comment made on my use of black and white for the memory box image, which was thought to separate it from the first 3 images: the first 3 in colour when Rebecca was alive and image 4 after she was dead. I hadn’t considered this point of life and death, before and after, in these pieces, so that was an interesting revelation for me. My work then shifts gear to become more conceptual. Caroline considered that my ‘straight’ images lay the foundation for my later works. The titles for these conceptual works were of more importance to guide the viewer through the sequence.

The next review from Barry touched on the introductory text. He thought that my text was “honest, personal and somehow engaging.” (Rourke, 2024) There was very interesting thought on my titles, which were said to widen my work to let others in. I worry about how much I said in my supplementary text and if this has guided my audience too much. In my final exhibition I wouldn’t have any supplementary text other than project introduction and titles for my works. There was a very strong, almost visceral response to my question on whether I introduce some of my album images and objects related to loss as a supplemental exhibition next to my main work. “PLEASE do not then dilute my engagement by offering other, different pictures. If they add to your narrative fine, but this an exhibition, not a retrospective.” (Rourke, 2024) This a very important point. My narrative and the story I tell is key and is the function of this work. Anything which detracts from that clarity must be rejected.

We are a small group on 3.3 and the third and final piece of feedback was from Giorgio Colonna. Giorgio thought my titles were very powerful and offered an entry point to my work, “emotional entry point and contextualize the images in a way that deepens their meaning. The titles enhance your visual narrative, making it more personal and specific. I think your titles elevate the emotional depth of your project, helping to anchor each piece within the larger context of loss, memory, and mortality.” (Colonna, 2024) Again I worried I had said too much and given too much away with my text. Giorgio agreed with Barry on the dangers of overworking or diluting the emotional impact which at the same time thought there might be an interesting counterpoint here.

Reflective Summary

This was nice feedback from a privileged group who are familiar with my work as it has developed and with my back story. After I received the feedback and reviewed the comments made, I had regrets about providing additional text to explain my work and choices. However, in saying this, my peer group are not strangers to my work and so already have a vantage point over my work which the general public would not have. I think I have tried to make my work ‘easier’ in terms of understanding what I am communication but also with respect top the emotional impact. This is the first adjustment I will make. Trying to refine any text, including my titles, which accompany my creative works. I agree with the strength of the comment about not compromising my work and my narrative by adding too much. As with the text, less is more. I was pleased with the comments on the change in pace between straight works and my conceptual pieces. This was confirmation that my concept was viable. I was surprised that there was no comment on the content of my selection, whether my peers thought there were gaps or if any works said too much or repeated a message and so were surplus to requirements. This is something I am actively considering.

My peers are a privilidged group and quite different from the wider public who have no background experience of my project nor do they know anything about me. I worried about the public for a long time and how they might respond to my work. It is important to consider that whatever I want the public to know before they see my work, I will have to tell them. The rest is information they can work out for themselves from my work and the titles I give to each work.

Exercise 2: Exhibition Introduction

Produce a concise text that introduces your work to the public, as you test ways of presenting work and sharing final outcomes with audiences, outside the art school environment, as you step towards graduate status. 

Provisional Introduction

“My art has grown from a place of sorrow and the trauma of grief following the death of my daughter. I struggle with this theme of loss, creating visual works based around the media of photography which allow me to externalise my feelings and to speak not just of my own personal experiences but also look to the wider universal constant. The richness of my memory of my daughter, my engagement with her death and my gradual acceptance and understanding of grief means that my work is emotionally charged but with a palette which has relevance for the wider society. I begin with the straightforward depiction of place and time before shifting to more conceptual works which attempt to describe loss and ask questions about mortality. “

Continue to use the follow resources to help you:

Review the Enterprise Hub resources Promoting yourself and Showcasing your work:

Exercise 1: Mock-up

Produce a mock-up of your current work in progress. 

Interpret this within the context and aims of your own project. It may involve some sort of test or dummy version. It may involve a physical space, or interaction with test audiences. You are tasked to respond with your own version of dress rehearsal, as close as you can to a final outcome situation but keeping some elements back whilst you continue to experiment, refine, test and gather responses. This will include aspects of presenting work and sharing final outcomes with audiences.

I show my mockup as an embedded PDF file in the feedback section of this month’s submission. I feel I should comment on where my chosen works come from, my inspiration and doubts. Some of these works go back to the time when Rebecca was in hospital. These images sat on my computer and I didn’t know what to do with them. The photographs were a sign of my sense of grief. It wasn’t understood and was something that became a part of my while my life drifted on seemingly without direction. The photographs of Rebecca when she was ill signposted this part of my life lying in dark corner of a hard drive on my computer. Only when my level 3 study began and I tried to understand loss and to expand my knowledge of this subject, did it occur to me that I could bring these photographs into the light, look at them, remember (although as my studies have shown memory when attached to the photograph does not find what we expect.) Re-purposing these works for my project gave them new life. I shot a new image in this early sequence of Rebecca’s memory box which I felt filled a gap in my narrative, expressing that although she was dead, the grief and emotion lives on. My conceptual works were mostly new pieces, shot in different locations and at different times to try and express a different sense of loss, that which asks more of my audience and which, creatively, asked different things from me as the creator. One image in these conceptual pieces for this mock-iup comes from experimentation into glitches which seems to be a good match for the sudden and unexpected nature of most deaths. Another shows a cliff with a small child perched at the top. I need to reshoot this image as the cliff is a shot taken by someone else. When my eyes recover and I can see again, I will do this. Another shot in here shows a child I found in some images bought online. The child looks over her shoulder at us. Although we don’t know who this is, conceptually this child takes the place of Rebecca. Another shot imagines the shore of the River Styx, using overexposure to create a sense of things we can’t quite comprehend. My final shot uses a crowd scene from a gig I went to. I imagine the people there who all face the front as queuing for their space and time in death. My final piece is not a photograph but an installation of a see-saw to represent balance between life and death and of movement between these states. This piece been a real struggle to get ready, having issues with a pivot and whether to make this myself or to try and source one. It has taken many months of effort and annoys me that I cannot yet show this work as part of mock-up.

Feedback Point 1

Submit a short reflective commentary that summarises the work you have done, and articulates the rationales for the choices within your Plan via the assignment activity to obtain feedback from your tutor. 

My dissertation dealt with the reasons why people reach for the camera or photographs when death is near. This had a huge personal element as thoughts of my dead daughter were never far away and my own sense of grief was key. My tutor described my thesis as an extended Memento Mori which is a nice way to think about it. I started the process of my research for my dissertation dealing with a broad subject range and slowly narrowed this down to my submitted work. I wonder if I should have gone further to allow me to go into my subject area in even more depth. Although I continued developing creative works from 3.1 and producing new creative works alongside my dissertation in 3.2, I found that the written work tended to take over and used up a large part of my time. One aspect of the heavy focus on the dissertation was how it impacted the critique and feedback I received for creative works.  It is only now I have reached my final 3.3 Major Project unit that I can truly focus on my creative works, how these fit together and how I will present these. The research I conducted and the range of my learning slowly changed how I think of my creative work. Initially, my project featured my daughter in a clear way, looking at the archive of images she left behind on her mobile phone, at the photographs I took when she was dying and using the medical scan. My work slowly changed to be more conceptual and more about the universality of death rather than the specifics of my own experiences. Having said this, there must be a blurring of the lines here as without Rebecca, I would never have started this project or researched death studies as I have.

I think that these elements of my research, the things I have learned, my interests and what I want to learn next all have an impact of my creative practice and on how I will grow and develop after I finish my studies with the OCA.